THIS IS WHERE CAREERS ARE ACTUALLY BUILT.
You passed the exam. Or you've been trying to make it work for months.
Either way — you're in the right place.
This isn't a course.
It's a career.
One Price
No hidden fees
Lifetime Access
Forever yours
Real Deals
Real results
Annual Intake
2026 MENTORSHIPS
Places Available
20
That's it. Annually.
Filling fast — applications close when full
-
1-on-1 mentorship with John Print
-
Live deal exposure & contract negotiation
-
Lifetime access — no renewals, ever
-
Global network of agents & clubs
Not everyone gets in. Before enrolling, we speak with you to ensure it's the right fit — for both sides.
TWO PROBLEMS. ONE SOLUTION.
NOW THE REAL WORK STARTS.
The exam taught you the regulations. It didn't teach you how to sign your first player.
It didn't tell you which markets to target, who to call at clubs, or what a real deal looks like from the inside.
Nobody tells you that part.
The Football Agent Mentorship gives you everything the exam never did. A personal strategy built around you. A network built over 25 years — now open to you. And real deals to work on from day one. You don't start from zero. You start from here.
YOU'RE DOING THE WORK.
SO WHY AREN'T THE DEALS HAPPENING?
You're licensed. You're active. You're trying.
But the pipeline is empty, the clubs aren't responding, and deals are falling over before they close.
It's not about effort. You have plenty of that.
It's about strategy. And you need someone who's been in those rooms.
Most agents fail in silence. They keep pushing the same approach and wondering why nothing moves. I've seen it a hundred times. Many just quit.
The strategy needs to change. Not the effort.
That's what this mentorship does. We identify exactly where the process is breaking down for you. We fix it. And we start moving forward, recruiting, promoting and negotiating deals.
THE SPORTS BE PERSONAL COMMITMENT
This is a commitment. From me to you, personally.
Signed,
John Print
Founder · FIFA Licensed Football Agent
I have spent 25 years in professional football . I have seen its ups and downs in business deals, relationships, and a network that spans the globe. And I have watched talented, ambitious people fall short — not because they lacked ability, but because they had no one to guide them through the part nobody talks about.
That's where Sports BE comes in. I will personally guide you through every module. I will be available when deals get complicated. I will introduce you to the right people when the time is right.
I will tell you the truth when you need to hear it. This is not a product. It is not a subscription.
It is a career-long commitment. And I take that seriously.
John Print
Founder · Sports BE
FIFA Licensed Football Agent
Years
Elite Sport
WHAT ACTUALLY CHANGES
Before this mentorship. After this mentorship. The difference isn't just knowledge. It's capability, clarity, confidence and building effective connections that matter.
-
You don't know which market to start in.
-
You can't get clubs on the phone.
-
You've got no players — or the wrong players.
-
You're building in isolation with no one to call.
-
Every deal feels like a gamble.
"Guessing your way through the most competitive industry in the world."
-
You have a personal strategy built for your position, your market, your goals.
-
You know exactly how to approach clubs — and who to approach.
-
You have access to a network built over 25 years in professional football.
-
You have someone in your corner for every deal, every decision, every career move.
-
You're not guessing anymore.
"Operating with clarity, confidence, and the right people behind you."
NOT KNOWLEDGE. CAPABILITY.
Anyone can learn theory. Few develop the capability to execute, negotiate, and build in the real world. That's what we deliver.
WHAT YOU NEED TO BUILD A CAREER IN FOOTBALL.
Everything you need, when you need it. No filler. No fluff. Just the tools, training, and access that turn ambition into a real career in professional football.
A Personal Strategy Session Before We Start
We sit down with you, we sit down and map your position. Your market. Your first 90 days. You leave that session with a plan — not a to-do list. A real plan.
10 Core One-On-One Modules, Delivered at Your Pace
Every module is personal. No group sessions. No waiting for others. Just John Print, one-to-one, building your knowledge from the ground up.
A Player Recruitment Toolkit You Can Use Immediately
Approach scripts. A player assessment framework. A recruitment pipeline structure that works at every level. Stop guessing how to find and sign players. Start doing it.
The Club Approach Framework
Who to contact. How to get in the room. What to say when you're there. Built from 25 years of real relationships with sporting directors, scouts, and academy managers across professional football.
Contract & Deal Document Library
Representation agreements. Deal structures. The key clauses that protect your client and your commission. You'll know your documents inside out before you sit at the table.
Deal Shadowing — Learn From Live Deals
Where possible, you observe and participate in real deals in progress. No simulation. No case study. The real thing. The deal teaches you more than ten hours of theory ever will.
Quarterly Career Reviews — For Life
Every quarter, we review your reading, your progress, and your direction. The mentorship doesn't end when the modules do. It never ends. That's the commitment.
Personal Brand & Positioning Support
You need to be visible before you have a track record. We work on how you present yourself — online, in market, to players and clubs. Your brand is your first impression. It needs to be right.
Deal Collaboration — With Real Earnings
When you're ready to work alongside me on real deals, we work together. You learn in real time. And you earn. Your fee comes back to you. Your career moves forward. That's how this works.
Ready to build your career?
Apply now to secure your place in the next mentorship cohort.
YOUR COMPLETE MENTORSHIP KICK-OFF CURRICULUM
The 10 detailed one-on-one sessions covering every aspect of the football agent business is just the start. Delivered at your own pace with personal guidance from John Print throughout.
The Football Agent Landscape
Foundation
Understand the global football industry, the role of agents, current market dynamics, and where the opportunities lie for new agents entering the business.
Building Your Agency Foundation
Setup
Setting up your football agency from scratch — legal structures, branding, business planning, and establishing your professional identity in the market.
Player Recruitment & Sourcing
Talent
Advanced strategies for identifying, approaching, and signing talented players. Build a recruitment pipeline and learn how to stand out from competing agents.
Player Promotion & Marketing
Visibility
Professional strategies for promoting your clients to clubs, scouts, and sporting directors. Build compelling player profiles and marketing materials that get results.
Contract Negotiation Mastery
Deals
Learn how to negotiate contracts built for success. Understand contract structures, commission frameworks, bonus clauses, and protecting your client's interests.
Deal Structuring & Transfers
Mechanics
Master the mechanics of player transfers, loan deals, and transaction structures. Understand fee negotiations, payment terms, and how to close deals professionally.
Building Your Network
Relationships
Access to football industry contacts including key player referrals. Learn how to build and maintain relationships with clubs, scouts, sporting directors, and football agents worldwide.
Global Market Operations
Worldwide
Understand how football operates across different countries, leagues, and levels. Build a truly global perspective and learn to identify opportunities in every market.
Client Management & Retention
Loyalty
Strategies for managing player careers long-term, handling client expectations, managing media, and maintaining strong professional relationships throughout a player's career.
Your Career Pathway
Future
The final module focuses on your career direction. Two clear pathways are available to you — each with full support from John Print every step of the way.
Pathway A
Build Your Own Agency
Develop your own football agency from the ground up. John Print will help you every step of the way with ongoing lifetime mentorship and support.
Pathway B
Join Sprint Management Global
Become part of a growing global team. Work alongside experienced agents in an established agency environment.
ONE PRICE. EVERYTHING INCLUDED. FOR LIFE.
No hidden fees. No upsells. One transparent investment in your football agent career — with lifetime access and ongoing mentorship.
One-Time Payment
Full lifetime access · Best value
Payment Plans Available
From £750/mo via Klarna · 3 instalments
This Is Not A Rolling Enrolment
When the 20 places are filled — that's it until next year. Apply now to secure your spot in the next intake.
-
Lifetime Access
All current and future course materials, recordings, and updates.
-
Live Mentorship Sessions
Direct access to John Print and FIFA Licensed industry experts.
-
First 90 Days Programme
Critical launch phase support to turn knowledge into action.
-
Global Network Access
Connect with agents, scouts, and sporting directors worldwide.
-
Career Pathway Support
Build your own agency or join an established football agency.
-
No Upsells, Ever
One transparent price. Everything you need is included.
Secure checkout · All major cards · PayPal · Klarna · Apple Pay · Google Pay
By applying, you'll be invited to a personal consultation call with John Print to ensure the programme is the right fit for your goals — for both sides.