INSIDE THE GAME.
Industry analysis, regulatory breakdowns, and proven growth strategies directly from active FIFA-licensed agents. Stay ahead of the transfer market.
Featured Article
Published Year 2026
UNDERSTANDING THE FIFA FOOTBALL AGENT EXAM
A complete analytical breakdown of the study materials, critical regulations to memorize, and proven test-taking methodologies to pass on your first attempt.
SPORTS BE INSIGHT
CRUCIAL KNOWLEDGE SEGMENTS FOR ASPIRING AND ACTIVE FOOTBALL AGENTS
First Client BluePrint
How football agents sign their first player. The relationship-driven system that turns conversations into representation.
BEING A FIFA FOOTBALL AGENT DOESN'T MAKE YOU SMART
Understanding data recruitment, matching player profiles with coach preferences, and tactical positioning of your client portfolio to dynamic market conditions.
HOW FOOTBALL AGENTS (SHOULD) RECRUIT PLAYERS CLUBS ACTUALLY WANT
Understanding data recruitment, matching player profiles with coach preferences, and tactical positioning of your client portfolio to dynamic market conditions.
FOOTBALL MANDATES: ARE THEY VALID?
A critical look at representative exclusive mandates, multi-representation rules under FIFA regulations, and legal traps that new agents frequently fall into.
FOOTBALL AGENT EXAM PLAYBOOK
Sports BE's tactical game plan for passing the FIFA Football Agent Exam in 2025. A phase-by-phase strategy — from quick wins to the toughest questions — that gives you the best chance of passing first time.
HOW SPORTS BE ALUMNI ARE MAKING AN IMPACT IN THE FOOTBALL INDUSTRY
Sports BE's tactical game plan for passing the FIFA Football Agent Exam in 2025. A phase-by-phase strategy — from quick wins to the toughest questions — that gives you the best chance of passing first time.
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Football Agent
Essentials
The perfect starting point for aspiring football agents. Learn the foundational principles of the football agent business, understand the industry landscape, and discover what it takes to build a career in professional football representation — all at your own pace, on demand.
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Football agent business fundamentals
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Football industry ecosystem overview
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Key principles of player representation
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Build your professional network
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Watch anytime, anywhere — on demand
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Ideal for complete beginners
TWO PATHWAYS. ONE GOAL.
Whether you are an aspiring football agent, or recently attained your FIFA Football Agent Licence Sports BE can help you "Be Part of the Game.'
Pass the FIFA
Football Agent Exam
Are you looking to become a FIFA Licensed Football Agent? Our unrivalled training and coaching is designed to be interactive and personal, ensuring you are ready for the Football Agent Exam in 2027.
- Live & Interactive Zoom Sessions
- Various training options. Full Training / One-on-One / Fast Track
- 750+ practice study questions, mock exams and past exam questions
- Session Recordings – Can’t attend live? Rewatch all sessions on demand to reinforce learning.
- One-on-One Support – Receive personal guidance from John Print, a FIFA-licensed agent with 25+ years of experience.
- Exclusive WhatsApp Study Group – Discuss exam strategies, share insights, and get support from fellow candidates.
- Sports BE Pass Guarantee – If you don’t pass or decide not to sit the exam, you can retake the training at no additional cost (Not valid for the Fast Track).
Learn the
Business
For newly licensed and existing football agents looking to build their football agency career. Long-term support, partnership and collaboration opportunities available.
- Live Online Zoom Sessions: Learn directly from experienced FIFA Licensed Football Agents.
- Focus on the First 90 Days: The training shows exactly what new agents should do in the critical first three months, turning knowledge into action.
- Develop workable strategies on how to recruit, promote and negotiate on behalf of clients.
- Global Perspective: Learn how football operates across different countries, leagues, and levels, so you can start building your agency from day one.
- Structured, Professional & Focused Delivery: Weekly live sessions guide you step-by-step through the key steps of the business without overwhelming you.
- Career Pathway Opportunities: Build your own football agency or join a real-life agency (terms apply)
- Group delivery or one-on-one mentorship opportunities available
OUR STORY
Sports BE was founded by John Print, a FIFA Licensed Football Agent with over 25 years of experience operating at the highest levels of elite sport.
“I have had the privilege of training hundreds of agents, scouts, and sports analysts over the past decade, and through Sports Business Education (Sports BE), I have created a platform to share my expertise and knowledge to support individuals eager to succeed in the sports industry in a productive and impactful way.”