Football pitch
Inside the Profession

BUILDING A MODERN
FOOTBALL AGENT CAREER

Most people think football agents spend all their time negotiating transfers. In reality, that is a small part of the job. Discover what the profession actually looks like from the inside.

"Transfers are the outcome. Relationships are the business."

THE 7 INCOME STREAMS OF AN AGENT

Many new agents assume transfers are the only source of revenue. The modern business model relies on multiple sustainable streams.

01

Player Representation

The traditional commission earned from negotiating employment contracts and transfers.

02

Contract Renewals

Often more predictable than transfers. A player staying at the same club generates stable work and revenue.

03

Commercial & Sponsorship

Boot deals, local sponsors, social media campaigns, and tailored personal brand partnerships.

04

International Placement

Connecting key players with clubs in overseas markets to unlock brand new opportunities.

05

Talent Identification

Consultancy fees paid directly by professional clubs to help screen and source specific player profiles.

06 & 07

Management & Referrals

Relocation support, educational planning, and commercial network referrals to trusted service specialists.

A TYPICAL WEEK IN
REPRESENTATION

The profession is built around ongoing, long-term conversations and relationship building. Here is how active agents split their working hours.

Player Communication 30%
Networking with Clubs & Coaches 25%
Scouting & Research 15%
Administration & Compliance 15%

A DAY IN THE LIFE

08:00

Morning Review

Check player updates, injuries, selections, contracts, and overnight messages.

10:00

Calls & Relationship Building

Speak with clubs, sporting directors, coaches, and key industry contacts.

16:00

Travel & Match Scouting

Attend academy, non-league, or professional matches to track prospects.

Scout

Identifies talent exclusively for professional clubs or modern sporting organizations.

FIFA Licensed Broker

Facilitates a specific single transaction between two independent parties.

Football Agent

Represents active players continuously, coordinates long-term career moves, and negotiates opportunities.

WHY THE EXAM IS
ONLY THE BEGINNING

Passing the FIFA agent exam proves theoretical regulatory knowledge. It does not create commercial trust. Most licensed agents never sign a player because they expect talent to find them without active scouting.

Successful agents commit to being at matches every week, building real-world relationships with academy staff and parents, and proving their worth before asking for representation.

LEARN THE BUSINESS PATHWAY
Start Your Agency Today

READY TO BECOME
PART OF THE GAME?

Gain professional training, mock exams, and direct mentorship from experienced licensed agents to establish your career in the football business.

John Print

OUR STORY

Sports BE was founded by John Print, a FIFA Licensed Football Agent with over 25 years of experience operating at the highest levels of elite sport.

“I have had the privilege of training hundreds of agents, scouts, and sports analysts over the past decade, and through Sports Business Education (Sports BE), I have created a platform to share my expertise and knowledge to support individuals eager to succeed in the sports industry in a productive and impactful way.”

John Print Founder, Sports BE. FIFA Licensed Football Agent.
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WHAT HAPPENS NEXT?

01

We Review Your Enquiry

Our team carefully reviews every submission to match you with the right pathway.

02

Personal Consultation Call

A member of our expert team will reach out to discuss your goals and aspirations.

03

Your Pathway Begins

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